Simon O'Regan is an independent writer, designer and digital creator. He has written online for many years and has built a growing audience of curious humans from around the world. He spent over 10 years working in AI and product management before. Previously has held global leadership positions with TikTok, Mastercard and Zalando. He holds a PhD in machine learning applied to neonatal neuroscience. He is the author of 500 Whys: Writing Your Purpose Statement, a short book written with the singular aim of illustrating a wide range of personal purpose statements so that others may more easily define theirs. His thoughts on product, design and AI can be found at simonoregan.com